How new consumer, industrial, and service products are planned/developed. Idea generation, concept/buyer testing, pricing, sales/profit strategies, product positioning, promotion, packaging/distribution. Marketing case histories. Student projects.
prereq: [[4103 or 4701 or Mktg 3001], at least 45 cr] or instr consent
Gopher Grades is maintained by Social Coding with data from Summer 2017 to Summer 2025 provided by the University in response to a public records request